Thursday, October 21, 2021
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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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marketing

Improving engagement with multichannel marketing

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You may have heard that to succeed today, you need to be online. That’s true, especially in the year 2021. The last year has trained many reluctant adopters to head to the internet before making any purchase, large or small. Getting your dealership online is not only a good idea. At this point, it’s a […]
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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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(Part 2) Why you should use YouTube for your fixed...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also a time to consider new ways of doing things because the past ways may not be effective. Using YouTube to show customers more content about your services […]
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video

Best practices for using video on a dealer site

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We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once the domain of major filmmakers and multiple thousands of dollars worth of equipment is now […]
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marketing

Benefits of effective seasonal fixed ops marketing

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For dealerships, January through March new and used car sales are usually at the lowest levels of the year – pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts area. These are challenging times. And as in any other year, many OEMs and automotive […]
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marketing

Digital Marketing Through Video: How to Do It Well

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Video is a powerful sales medium. According to Wyzowl’s State of Video Marketing 2020 report, the gains can be tremendous–and unexpected. Wyzowl found that in addition to increasing traffic and sales and generating leads, video marketing can even decrease the number of support calls a company receives. It’s also easier than ever to generate video […]
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remarketing

The Sales and Conversions Benefits of Target Remarketing

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If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are specifically targeted to their needs? For both, the answer surrounds the concepts of retargeting and dynamic content. Retargeting or remarketing is the act of enabling […]
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video

5 Reasons Your Dealership Needs Video Now

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If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing, it’s preferred over other types of content according to a HubSpot Research report.  It also showed that branded videos are more memorable compared to branded photos or written content. Let me […]
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social media

Why Organic Social Media Is Losing Its Power?

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Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any money behind them. With the algorithm changes in the past few years, it’s caused a change with organic reach at Twitter, Instagram, and Facebook. Facebook has been seeing a decline for […]
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