TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

At the 2023 Digital Dealer conference, Venus Toro, CEO of Wyn Solutions discusses how dealers utilize their 'win-win-solution' platform.

How this company delivers a win-win solution for dealers – Venus Toro | Wyn Solutions

- November 2, 2023
As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing dealers "Whatever you need" through its...
Event Coverage
TransUnion's Satyan Merchant reveals key strategies for digital retailing success in the auto industry amidst market challenges.

How auto retailers can modernize the ways they engage with consumers — Satyan Merchant | TransUnion

- November 2, 2023
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
Driving Solutions Sales & Marketing
Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.

Auto dealers and digital retailing: a modern marriage

- November 2, 2023
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers and dealers embracing a more digital...
Sales & Marketing Publishing Partners
Steve Roessler joins CBT News to discuss the need for new dealership technology and better digital proficiency.

Dealership technology and the future of automotive commerce — Steve Roessler | DriveCentric

- November 2, 2023
Dealership technology is often outdated and used incorrectly, putting many retailers behind the curve on digital retail. However, with consumers conducting more and more of their business online, the retail...
Event Coverage
Nathan Fox joins CBT News at the 2023 Digital Dealer conference to discuss the power of merchandising and product storytelling.

Merchandising vehicles through story — Nathan Fox | Cox Automotive

- October 31, 2023
Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access to a product before purchasing. However,...
Event Coverage
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.

How to modernize your dealership’s marketing technology — John Campos & Brian Pasch

- October 30, 2023
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
Featured Driving Solutions
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for your dealership

- October 30, 2023
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their role has expanded from making mere...
Management & Leadership Articles
Brian Pasch, CEO and founder of PCG Companies and automotive marketing trainer, joins Jim Fitzpatrick at the 2023 Digital Dealer conference.

Key tips for dealers that elevate the customer experience — Brian Pasch

- October 26, 2023
Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive marketing and attribution books. Today, Pasch...
Event Coverage
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...
Sales & Marketing Articles
Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

- October 25, 2023
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of AI, focuses on generating new data...
Daily Automotive News Articles


Latest Articles
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CBT News
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