Amy Hughes

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Experian's senior director of dealer intelligence, North America
automotive marketing

4 Steps to Transform Your Marketing Strategies

Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data can come from sources both inside and outside of a…
Automotive marketers

Resolving Identity: The Key to Automotive Success

While many believe vehicle sales are the barometer for automotive success, the blueprint to achieve impactful results is a bit more complicated. For many automotive dealers, it comes down to increasing market share and retaining those individuals once they’ve become…
dealership

Chevy dealership in Albany, NY issues quick response to COVID-19 cluster

Albany County has been experiencing an influx of coronavirus cases and on Oct 10, a dealership in the county voluntarily closed their doors for 10 days when a cluster was identified. DePaula Chevrolet on Central Avenue in Albany was issued…
safety

Seat belts could be recalled after altered safety data discovered

The Japanese government has told automakers to prepare for recalls after Joyson Safety Systems Japan’s seat belt safety testing data was found to be altered. Japan’s authorities reported that as many as 9 million seat belts “do not meet quality…
Glenn Lundyvideo

6 ways Glenn Lundy copes with automotive industry stressors

Tough days are to be expected in the retail automotive industry, so what’s the key to remaining positive and motivated for success? Whether you’re a dealer or out on the floor making sales, we’ve got some techniques to help you.…
innovationvideo

How to improve digital innovation at your car dealership into 2021

2020 has been a wild ride for everyone, the car business included. Through all the ups and downs, dealerships have looked to technology and tech providers to help them adapt especially to the ever-increasing need to sell and service car…
showroom

Tips to improve your virtual showroom

On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn't meet your possible buyers' standards, you won't grow online,…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…