TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

Recently, CBT News anchor Jim Fitzpatrick had the opportunity to speak with Jay Ku, CRO of TrueCar, at the 2023 Digital Dealer conference.

The importance of maximizing customer lifetime value — Jay Ku | TrueCar

- October 25, 2023
Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for new, used, and certified pre-owned vehicles....
Event Coverage
At the recent 2023 Digital Dealer conference, anchor Jim Fitzpatrick spoke with Rick Dearden, a regional director for Lotlinx.

How dealers can take control of their inventory management — Rick Dearden | Lotlinx

- October 24, 2023
Rick Dearden is a regional director at Lotlinx, a technology platform that provides auto dealers and manufacturers with enhanced operational control over their retail business. CBT News anchor Jim Fitzpatrick...
Event Coverage
With the presence of Facebook and Instagram reels and the rise of TikTok, videos are important for short-form video content.

Why automotive marketers should leverage short-form video content + 5 practical strategies

- October 23, 2023
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Articles Sales & Marketing
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.

How to identify the best data collection partner for your dealership

- October 19, 2023
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
Featured Driving Solutions
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Navigating Google’s GA4 update: A guide for dealerships

- October 17, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into merging customer data platforms (CDP), customer...
Featured
Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.

Introduction to cloud marketing: the power of personalized shopping

- October 16, 2023
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Driving Solutions Sales & Marketing
Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

- October 16, 2023
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
Featured Driving Solutions
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How to ‘measure what you treasure’ in the automotive industry – Jennifer Sanford

- September 28, 2023
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is joined by Jennifer Sanford, founder of...
Sales & Marketing Featured
misunderstandings

How to steer clear of misunderstandings in the dealership – Matt Easton | Easton University

- September 19, 2023
Misunderstandings can be costly, so knowing how to effectively communicate is essential before you get to that often dreaded point. On today's episode of Inside Automotive, we're joined again by...
Inside Automotive Management & Leadership
From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships

Exploring the ways dealers can use data to improve their marketing efforts – Glenn Pasch

- September 15, 2023
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...
Inside Automotive Sales & Marketing


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CBT News
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