Tag: Automotive Marketing
Google Analytics 4 is coming—It’s time to update your website
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
5 ways to align your auto marketing strategy with customer needs
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out...
How dealers can drive more customers to their inventory with Google...
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group...
Gubagoo CEO Brad Title on how to enrich the modern retailing...
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
Meet Joe Gillespie, winner of this year’s AWA Vanguard Award
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is...
Are OEM direct-to-consumer sales platforms killing dealer innovation?
The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
Stellantis and LG Energy Solution choose Canada for battery plant
In October of last year, Stellantis NV announced it was creating a joint venture with LG Energy Solution (LGES) to manufacture batteries that will...
Google introduces vehicle ads to help consumers find cars nearby
There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include...
Discover the strength of in-market video advertising with FUEL – Dean...
On this edition of Inside Automotive, we’re pleased to welcome the Co-founders of FUEL, Dean Evans, Executive Vice President at Cars.com, and Terry Reid,...
