Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that?
Many factors go into effective...
Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education on this vital skill because research...
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many US households. About 40% of new...
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive analytics into automotive marketing makes all...
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today.
Here...
KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy religiously – especially when the market...
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, search,...