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technology

How Technology is Changing the Auto Industry

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CBT's Joe Gumm sits down with Michael Buhr, CEO of Filld, to discuss how technology is changing the automotive industry.
negotiations

Logic Ideas You Can Use in Negotiations

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As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On...
retention

How to Improve Retention and Save Time in the Process

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Say your dealership has a salesperson that moves 12-25 vehicles a month. Now let's say that salesperson leaves three months from now. Who is...
content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
electric car

Hint to electric car dealers: Charge up before the test drive...

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To Oscar Gutierrez, electric cars are a “no-brainer.” “Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and...
newscast

The Keys to a Successful Family Business | How to Be...

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  On today's CBT Newscast for Tuesday, May 16, 2017:  The Keys to a Successful Family Business - Stacy Ellis Interview Since 1971 the Jim Ellis Automotive...
newscast

Galpin Motors’ Formula for Success | 3 Strategies for Getting the...

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  On today's CBT Newscast for Monday, May 15, 2017: Galpin Motors' formula for success starts with founding principles At almost 90 years old, Bert Boeckmann still...
web design

5 quick fixes for your web design

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It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and...
millennials

Millennials’ Impact on Retail and Onboarding Strategies – Tom Carney, Automotive...

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  Millennials are one of the most unique groups of people we've seen in a long time. They're also one of the most special groups...
Snapchat

How To Use Snapchat In Your Dealership’s Marketing

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Snapchat, in the world of social media, is relatively new.  Social media in the automotive retail world is also a relatively new idea.  As...