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Logic Ideas You Can Use in Negotiations

As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week’s edition of On the Mark, Mark gives tips on getting the customer to think logically when negotiating so that both parties feel confident when making the deal.
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Mark Tewart
Mark Tewart
Mark is a sales expert and professional speaker, trainer, consultant, entrepreneur and author of the best seller “How to Be a Sales Superstar – Break All the Rules and Succeed While Doing It.” He has a 27-year career ranging from sales to becoming an executive manager at age 27, to founder and president of four successful companies. He is a professional member of the National Speakers Association and the Author’s Guild. Visit his website at

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