Monday, July 4, 2022

Sales to Service Handoff, then Back Again

Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the customers who choose not to visit your dealership after their vehicle purchase; the ones you won’t see darkening your doorway again. It’s difficult to find […]
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Jason Unrau
Jason Unrau
Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

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