TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Manage Phone Performance
Sales & Marketing

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

- June 1, 2015
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent a ton of money on marketing....
Phone Skills
Sales & Marketing

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

- June 1, 2015
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection of the planet via the Internet....
bad online reviews
Sales & Marketing

Blowing Off Bad Online Reviews: A Strategy You Can’t Afford

- June 1, 2015
Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with haters on social media, dealerships should...
customer connection
Sales & Marketing

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections That Customers Crave

- June 1, 2015
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically, you cannot avoid the pundits discussing...
technology platforms
Sales & Marketing

Evaluate A Marketing Agency’s Technology Platforms

- June 1, 2015
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s an aphorism that has been around...
Setbacks At Your Dealership
Sales & Marketing

Train Yourself To Stop Using Excuses For Setbacks At Your Dealership

- June 1, 2015
Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of the failures come from people who...
Customer Touch Points
Sales & Marketing

Consider Cutting Number Of Customer Touch Points In Sales Process In Half

- May 9, 2015
BDC approach just makes younger buyers who crave continuity deal with more people. BY KIRK MANZO Insanity is often defined as doing the same thing over and over, again and expecting...
improve dealership sales
Sales & Marketing

Safety in Numbers: Boost Confidence, Boost Sales

- May 1, 2015
Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with them to the dealership, in contrast...
Business Development Dealership
Sales & Marketing

It’s Time to Create Your Business Development Dealership

- May 1, 2015
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. BY DAVID KAIN Business Development Centers (BDCs) are a...
Sales & Marketing

Strategize How To Get The Most Out Of Automotive Conference Attendance

- May 1, 2015
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH Each month, car dealers are bombarded with promotions for...


Latest Articles

House bill targeting EV and PHEV owners sparks environmental backlash
Latest Articles 05/19/26

House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
Latest Articles 05/19/26

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
Latest Articles 05/19/26

Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
Latest Articles 05/19/26

Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows

Inside Auto Gallery Chevy engineered turnaround strategy
Latest Articles 05/19/26

Inside Auto Gallery Chevy’s engineered turnaround strategy

BMW of Annapolis celebrates grand opening of newly renovated Retail.Next facility
Latest Articles 05/18/26

BMW of Annapolis celebrates grand opening of newly renovated Retail.Next facility

Ford Energy targets utility market with EDF battery storage deal
Latest Articles 05/18/26

Ford Energy targets utility market with EDF battery storage deal

Used inventory rebounds, GM launches collision tool, Tesla raises Model Y prices
Latest Articles 05/18/26

Used inventory rebounds, GM launches collision tool, Tesla raises Model Y prices

Used-vehicle inventory rebounds in April as prices continue climbing
Latest Articles 05/18/26

Used-vehicle inventory rebounds in April as prices continue climbing


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.