Tips to help you achieve the best results in your used car department
Did you know that the used car department is the biggest opportunity for you to increase profitability? There is an art to managing used cars and NCM Institute has some...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Anticipate Common Problems For An In-House Or External Dealership BDC
Find a quality business development manager who will train and closely watch the BDC staff.
BY MIKE HAEG
In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Market To Buyers Researching Their Next Car
Don’t Wait Until They Have Picked A Make And Model
BY PHIL SURA
72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital...
Take Away A Customer’s Fear Of Buying With A More Positive Sales Approach
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as a consultant and trainer in the...
Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY
Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single...
How impactful visuals and interactive content are increasing customer satisfaction
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging story about their vehicles by using...
Force Marketing CEO John Fitzpatrick Set to Speak at First Annual CBT Automotive Sales, Service and Marketing Conference & Expo
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015
Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...
Why the segment most likely to buy a luxury car might surprise you
What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...
Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising.
BY MARY WELCH
With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE
The landscape of the automotive industry has changed dramatically since I...
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