Leveraging Your CRM To Identify Buyers
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of “big data,” and nowhere is this...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Kirk Manzo discusses the possibility of an entirely online car-buying process
Reaching car shoppers with digital ads is one thing you can do to reach shoppers, but could there be a day where purchasing a car is all done online -...
Expand Your Customer Surveying Beyond The CSI
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
September 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers.
The September 2015 sales totals are:
Fiat Chrysler: +13.6%
Chrysler: -5.3%
Jeep: +39.8%
Dodge: +2.6%
Fiat:...
How carrying around a notecard can improve your selling
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment
Development of a calendar for 2016 should be starting within a few weeks.
BY TOM KUKLA
It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Pre-Roll Video Must Be Part Of Your Marketing Arsenal
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects.
BY AMY FARLEY
Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a quick sales meeting. Twelve salespeople and...
Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons.
BY MARK TEWART
There is a lot of talk in our industry today about speeding...
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