TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

millennial women
Sales & Marketing

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

- July 1, 2015
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...
Dealership Video
Sales & Marketing

Effective Dealership Video Is As Close As Your Smartphone

- July 1, 2015
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...
Sell Cars To Gen Y
Sales & Marketing

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
complete credit applications
Sales & Marketing

F&I And Sales On Same On Same Online Platform

- July 1, 2015
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a satisfying shopping experience. They want to...
SEO tactics
Sales & Marketing

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

- July 1, 2015
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by now knows the importance of a...
Owner Retention
Sales & Marketing

Owner Retention Versus Owner Replacement

- June 9, 2015
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Sales & Marketing

Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States

- June 9, 2015
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Manage Phone Performance
Sales & Marketing

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

- June 1, 2015
CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent a ton of money on marketing....
Phone Skills
Sales & Marketing

Phone Skills Remain Critical In An Era Of Digital Marketing And Online Leads

- June 1, 2015
Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection of the planet via the Internet....
bad online reviews
Sales & Marketing

Blowing Off Bad Online Reviews: A Strategy You Can’t Afford

- June 1, 2015
Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with haters on social media, dealerships should...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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