Is your dealership relying on internet leads alone?
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How the finance department can make a great first impression
A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets into finance?
Sales expert and management trainer...
Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER
During several of my recent speaking engagements, much debate has arisen over...
Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms.
BY TIM O'ROURKE
Differentiating your dealership from its local competitors is more challenging...
Is Your CRM A Bad Fit Dealership Business Model?
Warning signs that you should look for a different CRM.
BY ZACH KLEMPF
Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
How far does your dealership go to make customers happy?
How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer Group in San Francisco, says happiness...
Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES
How does your dealership measure user satisfaction...
Are You Picking Up On The Emotional Cues From Your Potential Customers?
When it comes to taking mental notes of what a potential car buyer desires, tapping into the emotion and excitement of that customer during every stage of the buying process...
How this new product can help you build trust and close deals faster
Car shopping destination Edmunds.com launched a new customized tool for car dealers to more quickly validate pricing and information on all of their inventory for potential car buyers who appreciate...
Tips and practices to connect with mobile shoppers more effectively
The age of mobile is no longer around the corner - it's here! 50 percent of your potential customers are using mobile devices to shop for their next vehicle. So...
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