Why the segment most likely to buy a luxury car might surprise you
What group of people is most likely to buy a luxury car? If you are assuming it's someone who is older, then think again. According to Jody Devere's article in this...
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising.
BY MARY WELCH
With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE
The landscape of the automotive industry has changed dramatically since I...
Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE
Luxury car dealers, do you know your audience?
If...
Effective Dealership Video Is As Close As Your Smartphone
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON
In 2015, car buyers are more connected and knowledgeable than ever...
The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING
Here are a couple of statistics that ought to command your...
F&I And Sales On Same On Same Online Platform
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous.
BY PETE MACINNIS
Today’s digital shoppers expect a satisfying shopping experience. They want to...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Owner Retention Versus Owner Replacement
Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED
As part of the fixed operations profit potential analysis that we conduct for our dealers, we prepare a trend...
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA
In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Latest Articles
