5 Qualities That are Found in High-Performing Salespeople
What are the traits of highly successful salespeople? It just seems to come naturally to some people – what is it about them you might have wondered? If there were...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Winter Preparedness: What Should Your Dealership Offer?
Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at the first sight of snow) about...
Technology vs. Human Connection: Which One Does Your Dealership Need?
There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying journey and bringing foot traffic to...
Disrupt the Competition by Creating a More Convenient Customer Experience – Shep Hyken, NYT Best-Selling Author
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today's show, CBT's Jim Fitzpatrick discusses why car buyers today want the purchase...
Vanity Metrics: The Snake Oil of Marketing
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired a highly awarded producer and host,...
Practical Solutions to Help Dealers Solve Their Most Frequent Digital Retailing Dilemmas – Mo Zahabi, Cox Automotive
On today’s show, we’re pleased to welcome back Mo Zahabi, Senior Director of Product Consulting at Cox Automotive. In this segment, Mo and Jim continue their conversation about how dealerships...
Delivering Convenience and Consistency as Part of the Dealership Experience
Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers are used to shopper-centric buying journeys...
Are You Out-Performing the Competition in Digital Retailing?
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...
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