TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

voice search
Sales & Marketing

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

- October 24, 2019
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad...
angry customers
Sales & Marketing

The A.R.T. of Dealing with Angry Customers

- October 23, 2019
I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone line dealing with angry customers all...
live chat
Sales & Marketing

Why You Need a Live Chat Feature on Your Dealership’s Website

- October 22, 2019
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
negative reviews
Sales & Marketing

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

- October 22, 2019
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
David Kain
Sales & Marketing

Everything You Need to Know About Video Marketing at Your Dealership – David Kain, Kain Automotive

- October 22, 2019
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. VIDEO TRANSCRIPT: Jim Fitzpatrick:...
Glenn Pasch
Sales & Marketing

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong – Glenn Pasch, PCG Digital

- October 21, 2019
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always...
sales
Sales & Marketing

Modern Sales Methods that Will Keep Your Dealership Profitable

- October 21, 2019
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to...
digital communication
Sales & Marketing

The Importance of Communicating Digitally With Automotive Consumers

- October 17, 2019
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it...
education
Sales & Marketing

The Benefits of Having a Customer Education Campaign at Your Dealership

- October 14, 2019
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and...
customer experience
Sales & Marketing

Tips for Creating a Premier Customer Experience on a Budget

- October 14, 2019
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is...


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CBT News
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