TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

coach
Sales & Marketing

Anybody Can Coach Customer Service if They Have the Right Approach

- November 21, 2019
In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you can’t do, and transitioning into a...
digital marketing
Sales & Marketing

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

- November 19, 2019
On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT News. Thanks so much for joining...
social media
Sales & Marketing

How Social Media Influencers Are Changing the Auto Industry

- November 15, 2019
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center. Increasingly, this means turning to social...
newscast
Sales & Marketing

Four Ways Your Dealership Can Use a Sales Funnel

- November 11, 2019
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
social media
Sales & Marketing

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

- November 8, 2019
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
social media
Sales & Marketing

Using Social Media to Recruit Top Dealership Talent

- November 7, 2019
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
remarketing
Sales & Marketing

The Sales and Conversions Benefits of Target Remarketing

- November 7, 2019
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are...
Sales & Marketing

Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing

- November 5, 2019
 On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority...
Cox Automotive
Sales & Marketing

Porsche, Volvo, and Subaru Come Out on Top in October

- November 5, 2019
Back in June, Cox Automotive economist Jonathan Smoke reported that the first half of 2019 was “marked by volatility” and the second half of the year would likely be worse....
CTV
Sales & Marketing

Force Marketing CRO Jeff Brown on CTV, Video Retargeting, and Digital Ad Spend

- November 5, 2019
On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on automotive video marketing and has spoken...


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CBT News
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