Time to Break Your Old School Phone Habits
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2: The “old...
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
What November Sales Numbers Indicate for the Close of 2019
Here to give us an overview of this November's numbers and what we can expect from Q4 and beyond is Charlie Chesbrough, senior economist and senior director of industry insights...
Becoming a Master Communicator
Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so you can increase your conversions. The...
Ways to Pitch a Lease
Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase price during the lease as they...
How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers to Rethink their Strategies
Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape, now, more than ever, brick-and-mortar dealers...
Is Your Dealership Using Video Advertising to Its Full Potential?
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at Dealer.com.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hello everyone, Jim...
How to Give Your Dealership an End of the Year Marketing Boost
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...
How to Create an Efficient Business Development Dealership
Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. Business Development Centers (BDCs) are a great way...
Is The Automotive Industry Forgetting How To Connect?
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am...
Your Personal Power Base Should Be Your Mother Lode Of Sales Prospects
For an automotive salesperson, the most lucrative opportunity to ignite your sales is to tap into your personal power base. Your power base is composed of all the people you...
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