The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

Chanell Turner - October 10, 2019

You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying...

Sales & Marketing

How to Reach and Engage the Connected Customer

Chana Perton - October 8, 2019

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who look to their phones before they...

Sales & Marketing

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail – Patrick Manzi, NADA Senior Economist

CBT News Editorial Team - October 3, 2019

Q3 for the retail auto industry has come to a close. And today we're joined by NADA senior economist, Patrick Manzi, to get an in-depth analysis of the key highlights...

Sales & Marketing

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

CBT News Editorial Team - October 2, 2019

On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick....

Sales & Marketing

The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership

Chanell Turner - October 2, 2019

When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are buying almost 30 percent more items...

Sales & Marketing

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

Chanell Turner - October 1, 2019

It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can...

Sales & Marketing

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

CBT News Editorial Team - October 1, 2019

On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss...

Sales & Marketing

How These Dealerships Leverage Technology In Order to Improve the Sales Process – Alex Damoorgian, Maroone Chevrolet & Volkswagen

CBT News Editorial Team - September 30, 2019

In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and...

Sales & Marketing

Three Pros and Cons of Developing a Mobile App for Your Dealership

Chanell Turner - September 30, 2019

As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...

Sales & Marketing

Beneficial Video Marketing Strategies For Your Dealership

Teresa Jenkins - September 26, 2019

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays...

Sales & Marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

How to Reach and Engage the Connected Customer

Sales Results from Q3 Signal Another Steady and Robust Year for Auto Retail – Patrick Manzi, NADA Senior Economist

The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

How These Dealerships Leverage Technology In Order to Improve the Sales Process – Alex Damoorgian, Maroone Chevrolet & Volkswagen

Beneficial Video Marketing Strategies For Your Dealership

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