Wednesday, January 27, 2021

How to power dealership results with AI-driven consumer engagement – Gary Marcotte & Guy Super, Outsell

As well all know, the COVID-19 pandemic has changed the way businesses, including car dealerships, operate on a national level. Many of the automotive retail professionals that we have spoken to here at CBT News believe that it has changed the industry and marketplace for the better. In addition to digital retailing, service pickups, and deliveries, artificial intelligence is another key area that has accelerated at a quickened pace.

On today’s show, we’re pleased to welcome Outsell‘s Gary Marcotte, Senior Vice President of Customer Engagement Innovation, and Guy Super, Vice President of Sales. Outsell is one of the leading AI-powered, customer engagement, and marketing automation platforms.

The last time we spoke with Guy was at the 2020 NADA Show this past February and a lot has changed since then. Including the addition of Gary Marcotte. Marcotte is refreshed to be at the forefront of this emerging technology and is excited to assist dealers with their engagement needs.

At NADA, Outsell launched its VIN Service Engagement Program which extends its reach all the way from sales and service creating an omnichannel approach to marketing. In the middle of the pandemic, the company also launched Equity, which manages the customer lifecycle seamlessly. These programs, in conjunction with the overall dealer group communication strategy, massively improves customer retention and brand loyalty.

The pandemic has shown that forward-thinking dealers who leverage these platforms and have strong vendor partners are more prepared to face crises and economic downturns. Marcotte says it’s imperative that dealers be flexible and agile in their strategies and operations. Super agrees that this preparation allows dealers to take greater market share.


Did you enjoy this interview with Outsell’s Gary Marcotte and Guy Super? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

The Weekly Automotive Market Minute for January 27, 2021

Welcome to the Weekly Automotive Market Minute with Jim Fitzpatrick: This week’s retail SAAR of new car sales came out to 13.07, an 8.8% increase...

Investment activity for automotive tech companies starts off strong in 2021

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money...

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact...

Latest Articles

The Weekly Automotive Market Minute for January 27, 2021

Welcome to the Weekly Automotive Market Minute with Jim Fitzpatrick: This week’s retail SAAR of new car sales came out to 13.07, an 8.8% increase...

Investment activity for automotive tech companies starts off strong in 2021

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money...

Facebook & PureCars joint-study reveals key social marketing findings for car dealers

Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact...

4 strategies to get the maximum effort from your entire team

As the new year begins, dealers are looking to get maximum effort from their entire team. Celebrated trainer, speaker, and CEO of DealerPRO Training, Don...

How dealership teams can come together and thrive under difficult circumstances – Mike Robbins

As business leaders, dealers are constantly looking for ways to build strong cultures of high performance, trust, and belonging. Mike Robbins, speaker, coach, and former...