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Outsell’s Gary Marcotte on leveraging data to improve the customer...

Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this segment, Jim sits down with Gary Marcotte, Senior Vice President of customer engagement innovation at Outsell. The pair discuss Marcotte’s presentation which heavily […]
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How to power dealership results with AI-driven consumer engagement – Gary...

As well all know, the COVID-19 pandemic has changed the way businesses, including car dealerships, operate on a national level. Many of the automotive...