Tag: AI
About Selling, Closing And Negotiation…
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
Why Your Dealership Needs to Review Its Hiring Process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders
Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
Make This Saturday a Day of Success
Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...
The 10 C’s of Leadership and Trust
In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
The Benefits of Having a Unique Domain Name
On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...
Inspecting Your Paid Search Campaigns
On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
