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How the pandemic has changed recruiting strategies for car dealers – Ron MacEachern

There is a lot for car dealers to consider when it comes to designing compensation and incentive plans for your employees, and now is a great time to take a step back and re-evaluate those offerings. Joining us today to discuss best practices for recruiting star employees and redesigning compensation plans, is Ron MacEachern, General Manager at The Suburban Collection.

Staff recruiting and retention strategies have been a struggle for the retail automotive industry for many years. Dealers are constantly looking to hire the right people to help build a strong culture that will follow the organization for years to come. In this segment, MacEachchern and anchor Jim Fitzpatrick discuss how to build a great team that will provide a dealership with long-lasting stability including:

  • The best practices for recruiting and retaining the top employees
  • The need for a robust compensation plan
  • What has worked at the Suburban Collection in regards to compensation and incentive plans
  • Modifying the working hours for employees due to Michigan’s labor laws
  • The benefits and challenges of moving away from the commission and going to salary
  • Some of the benefits of hiring outside of the industry and investing in training
  • How digital retailing has affected the skillset dealers are looking for
  • What other changes that need to happen in the industry at large

For more great insight and expertise from Ron MacEachern, be sure to watch our entire interview above.

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For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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