On the Dash:
- GM is expanding its digital ownership tools, which could strengthen long-term customer retention and service engagement.
- Dealership collision centers inside the GM Collision Repair Network may benefit from increased repair referrals through the app.
- Automakers continue to integrate more post-sale services into their branded mobile ecosystems to improve the customer experience.
General Motors has introduced a new Collision Assistance feature through its brand mobile apps, aiming to simplify the post-accident process by helping drivers document damage, start insurance claims, and locate certified repair centers.
Available through the myChevrolet, myGMC, myBuick, and myCadillac apps, Collision Assistance guides drivers through the post-collision steps with easy-to-follow prompts. Users can photograph damage, record crash details, and organize all necessary information directly within the app. They also have the option to pause and resume the process if urgent matters arise.
Recently, GM introduced a self-discovery function that allows drivers to start the process whenever they choose, rather than only after a crash. The tool connects them to facilities in the GM Collision Repair Network, which includes independent body shops and dealership repair centers that adhere to GM’s repair standards.
These facilities utilize specialized repair equipment, conduct pre- and post-repair scans, and provide access to ACDelco and GM Genuine parts. GM developed this feature in response to the stress and uncertainty that drivers often face after accidents.
Notably, the National Highway Traffic Safety Administration (NHTSA) reports that nearly 17,000 police-reported crashes occur daily in the United States.
This launch reflects a broader trend in the automotive industry, in which manufacturers expand ownership services through branded digital ecosystems and connected-vehicle platforms. GM aims to enhance customer engagement beyond vehicle sales and dealership service visits, shifting into mobile-based ownership support.
