Today on CBTNews.com – Tuesday, August 14th, 2018:
Amidst Lull in Car Sales, July Still Saw Gains for Industry Leaders – Kerrigan Report
Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss July’s Kerrigan Index and the marketplace’s reaction. The Kerrigan Index did well through the month of July and was up over 3.8 percent. These results keep steadily in line with the S&P and is up over 5% for the year. Even though there has been much talk about disruption to the industry due to different contributing factors, we are not seeing that. Watch Now
It’s Time to Modernize your Dealership Sales Language
One of my personal ambitions in the industry is to assist our clients in updating their sales language in an effort to help them separate from the long-standing reputation… Consider the impact of the words your team uses, and you personally use each day in conversations with your dealership guests and start the update process. I think you’ll be impressed with how positively consumers react. Read More
What Kind of Salesperson Are You?
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many different ways to appeal to customers, and if you’re new to sales, are stuck in a rut or just want to improve your technique it’s a good idea to try different approaches. Here are five ways to connect with customers. Read More