Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.
Leveraging Social Media
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
How Video Pre-Roll Can Compliment Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Why you want customers to tell you NO in the Service Drive
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
Dealers Growing Market Share: What Really Separates Them from the Rest?
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine,...
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks...
The Best Practices for Pay Raises and Labor Rate Increases
In a job market where employees have more power than employers, it’s vital for your dealership to have a competitive edge when it comes...
The Importance of Showing Customers All The New Car Features
Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is...
[…] how do you create this “wow” effect? Tune into Auto Marketing Now to learn how to leverage social media in your dealership and to overcome your phone process […]
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