On today’s CBT Newscast for Friday, August 4th, 2017:
Study: car buyers want aftermarket products for longevity of vehicles
It’s no secret, people love to keep their cars longer these days. In fact, one study suggests the average age of vehicles in the U.S. is a record 11.6 years. According to Larisa Walega, Director of Marketing with Ziebart, longevity can benefit your dealership when it comes to all ages of car buyers interested in keeping and maintaining their vehicles with aftermarket products. Watch Now
Selling the “Extras”: How Auto Dealers Can Guide Consumers to the Features They Need
Today’s consumers live in a world of options and opportunities for customizations. The automotive industry is a prime example of this. Colors, interiors, seating, and sound systems were standard fair feature decisions over a decade ago. Now, technological increases and safety worries have created an added layer of decisions for the consumer who is in the car buying process. Read More
Pros and Cons of Keeping Your Service Department Open 7 Days a Week
Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel we have a fighting chance to make it happen. Nobody is surprised when success finally overtakes them, because it didn’t happen by accident.
Read More
