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Selling the “Extras”: How Auto Dealers Can Guide Consumers to the Features They Need

A Generation of Customizations Since the 1980’s, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The days of Henry Ford’s belief that: “any customer can have a car painted any color that he wants so long as it is black,” are long gone. People want cars […]
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Chanell Turner
Chanell Turner
Investigative Journalist for CBT News

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