Thursday, December 3, 2020
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How dealers can compete with the aftermarket

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In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the US raked in more than 120 billion US dollars in service and parts sales that year. That’s quite a bit of money, but there’s much […]
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dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey results

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
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Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car buyers have the option to visit third-party inventory sites or dealership pages to find their next vehicle on a smartphone. However, another platform is emerging […]
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retail

Auto industry recovering well amidst retail slump

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Most industries have taken a devastating hit because of the coronavirus pandemic, with some recovering at a faster pace than others. The auto industry was greatly impacted according to a July McKinsey report, which noted that car sales had tanked worldwide including a 47% drop in the U.S. and drops of 71% and 80% in China […]
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digital payments

Vaccines and digital payments pave the way for car buyers to...

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For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The “How We Shop” report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In collaboration with PayPal, PYMTS.com surveyed 2,163 U.S. consumers about their shopping and payment preferences. In […]
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luxury

Luxury Vehicle Sales Expected to Rebound from Depression

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The coronavirus pandemic has not been beneficial to most industries, and this definitely includes the auto industry. According to Cox Automotive, the Kelley Blue Book Brand Watch™ reported that for Q2 2020, luxury vehicle sales dropped 35% and hit their lowest level in the past two years. The past couple of years had already seen […]
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Fitting an Off-Road Presence into Your Dealership’s Marketing

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In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road products. The new HUMMER electric vehicle coming soon is also said to be trail ready with more than 1,000hp. For General Motors, off-road vehicle owners are on the radar. The same […]
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Customer

Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty...

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Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But how can you treat the customer so well that they become evangelists for your business? Our guest today, Shep Hyken, explains the answer within his […]
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price

Earn Car Buyer Trust: Brand Your Price

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Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of their car shopping online, dealerships understand how crucial it is to match the digital experience on their website with the high quality experience now happening in the showroom. As I’ve mentioned […]
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consumers

Engaging Consumers Without Hassling Them

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Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM, payment processors, credit vendors, etc. After all, it’s very important that your dealership’s website is able to capture such important lead information and then transfer […]
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