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dealers

How car dealers can focus on customer retention amid inventory...

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with dealers. The studies give us some insight into the mindsets of both groups and how dealers can use the data to maintain and grow their […]
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auto retail

How to optimize your SRPs and VDPs to increase website...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles a technical conversation on how to optimize your Search Results Page (SRPs) and Vehicle Details Page (VDPs) to know how many buttons you should have and where those buttons should take consumers. Pasch shares new thinking on website design. It seems in recent months, […]
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automotive finance

Experian’s Melinda Zabritski shares key insights into the state of...

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Total open loan balances are on the rise, according to Experian’s Q1 2021 State of the Automotive Finance Market Report. So what does this mean for car dealers? Joining us today, is Melinda Zabritski, Senior Director of Automotive Financial Solutions for Experian. She discusses key findings from the Q1 2021 State of the Automotive Finance […]
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digital finance

Bridging the gap between digital retail and digital finance for car...

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eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...
reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone, almost 140,000 reviews were posted by consumers as the digital retailing model continues to be popular, a full year after COVID-19 restrictions all but forced […]
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inventory

Edmunds reports that new inventory continues to ‘dwindle’

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Consumers who are ready to buy that shiny new car at a reasonable price may have to wait a while longer, according to an Edmunds report released this week. While the economy will hopefully continue to bounce back after the disastrous effects of the COVID-19 pandemic, it won’t happen overnight. As with most industries, it […]
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marketing

Consider more consumer-centered marketing plans as your car dealership reopens

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As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses that have been hit with a drop in sales because of the lockdowns. Coronavirus restrictions may continue to be a challenge for the automotive industry, but there have also been positive […]
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Experian report highlights intriguing Q4 2020 automotive financing data

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2020 shook up many expectations regarding automotive sales and affordability. With consumers facing job losses due to the pandemic, much felt up in the air. Nevertheless, new findings by Experian are showing that the actual results of last year are not as dismal as they may have appeared, particularly when it comes to the sale […]
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digital

Three trends in digital engagement that will impact the auto...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
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car sales

Best practices for engaging today’s car shopper: Remote car sales...

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A study by KPMG has found that for car purchases, “consumers want … an end-to-end e-commerce experience.” They also don’t want to step “in a showroom, even for a test drive.” So, dealers should come up with ways to meet those needs. With most dealerships back to roughly normal around the country, it’s assumed you’ve worked out how to make […]
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