Study: car buyers want aftermarket products for longevity of vehicles

It’s no secret, people love to keep their cars longer these days. In fact, one study suggests the average age of vehicles in the U.S. is a record 11.6 years. According to Larisa Walega, Director of Marketing with Ziebart, longevity can benefit your dealership when it comes to all ages of car buyers interested in keeping and maintaining their vehicles with aftermarket products.