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marketing audit

Do You Need a Marketing Audit?

If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
training tipsvideo

Sally Whitesell: Relevant and Engaging Training Tips for Your Automotive Team

  CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and...
Lisa Reinickevideo

Save Money on Audits by Tracking Warranty Compliances

  Automotive Warranty Network specializes in manufacturer warranty for the majority of Major Manufactures to help save money by a tracking process. Lisa Reinecker, President...
service contract

Planting the Seed for the Service Contract

Why It’s a Mistake Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories...

Do you have your “E’s” turned up today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

The 7 Circles of Internet Sales Success – Engagement

  Cory discusses the next circle in the 7 circles of high profit, high volume internet sales success: The engagement circle. Take a look.

Payment Packing

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...