On today’s CBT Newscast for Friday, April 6th, 2018:
Cox Automotive: Winning in Digital Marketing Attribution
It’s no surprise Cox Automotive: Winning in Digital Marketing Attribution that most dealers and their marketing department are at a loss when it comes to tracking their digital marketing dollars. A couple weeks ago at the NADA Show, we had a chance to catch up James Grace, Sr. Director of Analytics, and Jai Macker, SVP of product, at Cox Automotive. Jim asked a few questions about what to expect from the Cox Team this year and what they are doing to solve a big problem for dealers. Watch Now
PERQ: Guided Shopping Helps Attract 30 Percent More Leads
Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided shopping solution that helps consumers make decisions on complex purchases. Using artificial intelligence to help meet the consumers wherever they are in the buying process to support with the next best step in the purchasing process. Watch Now
Social Responsibility and What Groups Do It Well
In today’s evolving global marketplace, companies throughout the automotive industry are seeking proactive solutions to social problems in an effort to add purpose and value to their brand. Connecting long-term strategic Corporate Social Responsibility (CSR) programs to a brand’s DNA creates shared value for the business and society. While many companies are taking proactive measures to address local social and environmental issues, some have risen above the rest by taking a holistic approach and positioning themselves as a powerful force for change. These are the automotive companies with the best CSR reputations in 2018. Read More
Reaching the End Goal: Five Ways to Stay Ahead of the Curve as an EV Leader
So, we have reached 2025. That “one in six cars will be electric vehicles” statistic has finally come true. Your dealership has been marketing EVs and preparing to be a leader in the industry. However, the concern is about the end goal. How can dealers create a sustainable process of selling, obtaining, and displaying EVs so that it becomes a regular part of the dealership’s sale cycle? Here are five ways dealers can stay ahead of the curve in making the sale of EVs a standard component in the sales process. Read More
