Thursday, November 26, 2020
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paid search

How to Reduce Your Dealership’s Paid Search Advertising Waste – James...

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When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well be throwing money away. Here to tell us how to reduce your dealership’s paid search advertising waste is James Grace, Founder, and CEO of Wizely. […]
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newscast

Cox Automotive: Winning in Digital Marketing Attribution | Guided Shopping...

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On today's CBT Newscast for Friday, April 6th, 2018: Cox Automotive: Winning in Digital Marketing Attribution It’s no surprise Cox Automotive: Winning in Digital Marketing...
online shopping

Bridging the gap from online experience to showroom buying

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Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian Geitner, the ultimate goal is to take all the guesswork out of the customer shopping experience to eventually bridge the gap between online and offline […]
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newscast

Cox Automotive: Bridging the gap from online experience to showroom buying...

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On today's CBT Newscast for Wednesday, November 22nd, 2017: Cox Automotive: Bridging the gap from online experience to showroom buying Attribution, to some, is connecting online...
Holiday Weekends

Are three-day holiday weekends still impactful?

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We know it’s another month from now, but if you haven’t thought about the next Holiday three-day weekend, maybe you should. It’s Thanksgiving, but according to numbers from the last three-day weekend (Columbus Day), are Holiday weekends still impactful? We asked James Grace, Senior Director of Product Analytics with Cox Automotive, if three-day Holiday weekends […]
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Are three-day holiday weekends still impactful? | Will self-driving cars improve...

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On today's CBT Newscast for Tuesday, October 17th, 2017: Are three-day holiday weekends still impactful? We know it's another month from now, but if you haven't...

James Grace from Cox Automotive Unveils Their New nGauge Analytics Tool

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nGauge is powered by Dealer.com’s proprietary Pixall technology and data science, as well as customer research and shopping data from Cox Automotive’s other two mainstay media brands—Autotrader and Kelley Blue Book. nGauge is a data-driven analytics tool that assigns meaning to a specific combination of online consumer engagement behaviors that signal the intent to purchase […]
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What Are the New Tools You Can Use to Boost Conversions?

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On this week’s episode of Auto Marketing Now, Brian talks to James Grace, Sr. Director of Analytics Products with Cox Automotive, about increasing website engagement and new tools you can use to boost conversions.
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james grace

Inspecting Your Analytics and Marketing Investments

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On this week’s episode of Auto Marketing Now, Brian Pasch speaks with James Grace, director of analytics for Dealer.com about the importance of dealers to inspect their analytics and marketing investments.
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