TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%


Articles

Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

- July 1, 2015
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Sales & Marketing Daily Automotive News
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

- July 1, 2015
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive industry has changed dramatically since I...
Sales & Marketing Daily Automotive News
Training Your Dealership Employees

Evaluate The Pros And Cons Of Training Your Dealership Employees Remotely

- July 1, 2015
It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees at dealerships effective (in terms of...
Management & Leadership Auto News
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

- July 1, 2015
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...
Sales & Marketing Daily Automotive News
Fourth Quarter Automotive

Stop Regarding Fourth Quarter Automotive As Hibernation Time

- July 1, 2015
Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you only just hauled out the lawn...
Articles
Dealership Video

Effective Dealership Video Is As Close As Your Smartphone

- July 1, 2015
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...
Sales & Marketing Daily Automotive News
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Sales & Marketing Auto News
complete credit applications

F&I And Sales On Same On Same Online Platform

- July 1, 2015
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a satisfying shopping experience. They want to...
Sales & Marketing F&I
Service Manager’s Performance

How A Dealer Should Evaluate A Service Manager’s Performance

- July 1, 2015
Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH I remember the first dealership for which I...
Management & Leadership Fixed-Ops
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

- July 1, 2015
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by now knows the importance of a...
Sales & Marketing Daily Automotive News


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