TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%


Articles

customer’s trade-in

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

- September 16, 2015
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding...
Sales & Marketing Auto News
small BDC team

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

- September 14, 2015
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking engagements, much debate has arisen over...
Sales & Marketing Fixed-Ops

Dealer’s Path To Her Arizona Store Was Long And Twisted

- September 10, 2015
Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The sunny side of the auto dealership...
Articles
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

- September 8, 2015
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from its local competitors is more challenging...
Sales & Marketing Auto News
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

- September 4, 2015
Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
Sales & Marketing Management & Leadership
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads

- September 1, 2015
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How does your dealership measure user satisfaction...
Sales & Marketing Auto News
Parts Pricing Systems

Small Adjustments To Parts Pricing System

- August 9, 2015
After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts department consistently sell parts at the...
Articles

Building a LEED Gold Dealership Was Neither Cheap Nor Easy For LaFontaine Automotive Group

- August 1, 2015
However, the Michigan family business has been repaid, and then some, in utilities savings and favorable publicity. BY MARY WELCH Ryan LaFontaine estimates an LEED gold certification added $1.5 million to...
Daily Automotive News Auto News
Automotive News

Anticipate Common Problems For An In-House Or External Dealership BDC

- August 1, 2015
Find a quality business development manager who will train and closely watch the BDC staff. BY MIKE HAEG In analyzing more than 300 dealerships’ phone processes, my company has learned that a...
Sales & Marketing Auto News

Market To Buyers Researching Their Next Car

- August 1, 2015
Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital...
Sales & Marketing Auto News


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