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Effective Dealership Video Is As Close As Your Smartphone

Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever before. A consumer today can arrange online to have a car built, chat instantly with a dealership on its website and complete nearly all […]
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Laura Madison
Laura Madison
Laura is a former auto sales person and now specializes in use of social media and personal branding by dealership clients. She has developed a “social selling” training course on how salespeople can effectively use social media and a personal brand to win more business. She has been featured in Automotive News and Advertising Age and on Edmunds.com.

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