TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%


Articles

optimize your CRM

Leveraging Your CRM To Identify Buyers

- October 9, 2015
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this...

Expand Your Customer Surveying Beyond The CSI

- October 7, 2015
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried Sales Staff

- October 1, 2015
Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing. It’s doubtful that any of them...
Employee Handbook

Employee Handbook, Department Policy Manuals Deserve A Dealership’s Real Effort And Attention

- September 30, 2015
Don’t make the mistake of just copying from the Internet; follow these steps to craft an effective guide. BY STEVE LEVINE In one of my toughest cases defending a car dealership, my...
Sales Rep Turnover

Halting Sales Rep Turnover Begins With Fostering A Growth Environment

- September 28, 2015
Pursue six attributes for your dealership that make salespeople feel challenged and affirmed. BY CHRIS ROLLINS Staff retention has been a major headache for auto dealerships for years, but nowhere is...
annual training calender

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...
parts managers

Supporting Your Own Techs

- September 22, 2015
Many parts managers overemphasize wholesale business, at the expense of total dealership profits. BY DON REED What is a dealership parts department’s primary mission? The key word there is “primary.” We all...
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

- September 21, 2015
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Dealership Follow-Up

Fundamental Approach To Dealership Follow-Up

- September 17, 2015
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a quick sales meeting. Twelve salespeople and...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.