TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%


Articles

ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

- October 28, 2015
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...
Sales & Marketing Auto News
Customer-Identity Thieves

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

- October 27, 2015
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...
Sales & Marketing Management & Leadership
Auto salespeople

Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation

- October 27, 2015
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Sales & Marketing Auto News
Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Articles
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Sales & Marketing Daily Automotive News
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Management & Leadership Sales & Marketing
Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Sales & Marketing Auto News
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

- October 15, 2015
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with...
Sales & Marketing Auto News

Dealers Can Constructively Object To OEM Formulas

- October 14, 2015
Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share, grading its sales performance or setting...
Articles
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Sales & Marketing Auto News


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