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Ken Rock

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Ken has trained dealership customers for more than years, after having worked as a fixed-ops director for a dealership group in New York and Massachusetts. He has more than 25 years of dealership experience and hands-on training of dealership staff.
service lane

Five Tips for a Successful Express Service Lane

Has your dealership implemented an express service lane yet? I say 'yet' because more than half of dealerships have experimented with, or are currently...
Parts Pricing Systems

Small Adjustments To Parts Pricing System

After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
technician

Dealing with the Technician Drought

There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
F&I

A Look at Changes Coming to F&I in 2020

A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...