New Vehicle Models Bring Attention to Showroom and Sales for All Inventory
BY DENNIS GALBRAITH
, and rightly so. It’s also critical for the dealership. When it all goes right, the dealer...
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
A Team Approach to F&I In The Service Drive
By John Stephens
Coming out of the 2016 NADA Convention, one of the most discussed topics was the importance of F&I and...
Combine the proper ingredients to boost your bottom line
By Anne Fleming
Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex.
Use this handy chart from...
Don’t let Bad Phone Habits Disconnect Your Customers
By Mike Haeg
More mobile shopping, more targeted marketing, more car shoppers than ever before. This means more calls and more competition.
Before you decide to...
There’s a Place for Digital Marketing in Co-op Advertising
By Gary Galloway
In last month’s article, I discussed the dealership surveys, interviews with brand managers and analysis of trends in automotive advertising...
Taking an ethical approach may seem hard but has long-term benefits
By Jim Radogna
Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment
By Gino Cipperoni
How many cars did my digital marketing sell me?
That’s the Big Question. Every month, dealers call...
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....