TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%
TSLA332.8101.93%
GM89.3501.39%
F13.980-0.02%
RIVN16.360-0.03%
CYD46.7600.61%
HMC31.700-0.02%
TM189.8201.04%
CVNA72.010-2.15%
PAG216.6600.39%
LAD378.330-1.51%
AN208.4600.37%
GPI266.2601.14%
ABG207.750-3.01%
SAH80.6100.59%


Articles

new vehicle models

The Glow of New Vehicle Models

- April 29, 2016
New Vehicle Models Bring Attention to Showroom and Sales for All Inventory BY DENNIS GALBRAITH , and rightly so. It’s also critical for the dealership. When it all goes right, the dealer...
service department

Key measures ensure Service Department Retail Health

- April 28, 2016
Checking Your Service Department's Health By John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
F&I

How to Use F&I to Grow Income Potential

- April 28, 2016
A Team Approach to F&I In The Service Drive By John Stephens Coming out of the 2016 NADA Convention, one of the most discussed topics was the importance of F&I and...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

- April 27, 2016
Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex. Use this handy chart from...
phone habits

Fix the Phone Leak or Fade Away

- March 31, 2016
Don’t let Bad Phone Habits Disconnect Your Customers By Mike Haeg More mobile shopping, more targeted marketing, more car shoppers than ever before.  This means more calls and more competition.  Before you decide to...
Co-op Advertising

Dealers & Co-Op: Usage, Attitudes, Obstacles

- March 30, 2016
There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and analysis of trends in automotive advertising...
automotive compliance

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

- March 30, 2016
Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
test drive

Turn a Test Drive Into A Sale

- March 30, 2016
Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus...
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

- March 29, 2016
Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the Big Question. Every month, dealers call...
ad clutter

Too Much Ad Clutter Hurts Online Searches

- March 28, 2016
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....


CBT News
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