Thursday, August 18, 2022

Dealers & Co-Op: Usage, Attitudes, Obstacles

There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and analysis of trends in automotive advertising that was part of our research. For this third installment, I will explain dealers’ participation in co-op advertising programs and the obstacles that […]
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Gary Galloway
Gary Galloway
Automotive Digital Marketing Evangelist Gary Galloway recently joined Netsertive. He is a marketing executive with more than 17 years of experience implementing solutions with a high degree of customer satisfaction, success and profit. An adjunct professor at the UNC-Chapel Hill School of Journalism, Galloway teaches a class on media sales and management/digital marketing. Previously, he was the director of marketing & digital media at Crossroads Automotive Group, where he created and executed monthly interactive marketing campaigns for 19 different retail locations and 30 franchises.

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