From Carla in Defiance, Ohio:
What is an effective way to evaluate a prospective employee about how good he or she is with inbound calls?
Mike Haeg, director of automotive, Century Interactive:...
Okay, so if you knew what potential car-buying customers were thinking when they checked out your website, or watched a commercial on TV or went to your Facebook page you...
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
The wants and needs of potential car buyers change just as fast as technology does and you can blame technology for that. In the latest findings from the 2016 Autotrader...
January sales totals are in
SAAR: 17.2 million
Chrysler
6.9%
Chrysler
22.1%
Dodge
19.1%
Fiat
-20.3%
Jeep
14.6%
Ram
5.2%
Ford
-3.2%
GM
.5%
Chevrolet
-3.6%
GMC
3.5%
Toyota
-5.0%
Nissan
1.6%
Honda
-1.7%
Kia
0%
Hyundai
1.1%
Volkswagen
-8.9%
Mazda
-2.8%
Subaru
.7%
BMW
-4.7%
Mercedes-Benz
1.7%
Audi
2.7%
Lincoln
8.4%
Lexus
-9.5%
Cadillac
-8.0%
Buick
45.5%
Acura
-14.5%
Infiniti
-11.8%
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store.
Luckily, NCM...
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...
Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago
By Jon McKenna
That vehicle service generates the lion’s share of profits at most U.S. dealerships...
Intimacy With Automotive Marketing Fundamentals
By Glenn Pasch
Recently, I was asked what skills does a dealership general manager need to succeed today that weren’t as necessary 10 years ago. I have...
Deliver the experience
Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up. Luckily cox automotive has best practices...