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Gary Galloway

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Automotive Digital Marketing Evangelist Gary Galloway recently joined Netsertive. He is a marketing executive with more than 17 years of experience implementing solutions with a high degree of customer satisfaction, success and profit. An adjunct professor at the UNC-Chapel Hill School of Journalism, Galloway teaches a class on media sales and management/digital marketing. Previously, he was the director of marketing & digital media at Crossroads Automotive Group, where he created and executed monthly interactive marketing campaigns for 19 different retail locations and 30 franchises.
Co-op Advertising

Dealers & Co-Op: Usage, Attitudes, Obstacles

There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and...
stress

Five Things Your Dealership Can Offer to Decrease Stress-Related Turnover

For most workers today, job-related stress is having a significant impact on how they work, and if they stay at their jobs. The American...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...