Gary Galloway

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Automotive Digital Marketing Evangelist Gary Galloway recently joined Netsertive. He is a marketing executive with more than 17 years of experience implementing solutions with a high degree of customer satisfaction, success and profit. An adjunct professor at the UNC-Chapel Hill School of Journalism, Galloway teaches a class on media sales and management/digital marketing. Previously, he was the director of marketing & digital media at Crossroads Automotive Group, where he created and executed monthly interactive marketing campaigns for 19 different retail locations and 30 franchises.
Co-op Advertising

Dealers & Co-Op: Usage, Attitudes, Obstacles

There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and...
Mark Crowleyvideo

Mark Crowley on Leadership During COVID-19: ‘Lean into kindness, generosity, and trust’

Leading a team of employees through a global pandemic was probably not on many dealers' lists of things that could ever happen. However, with...
David Lewisvideo

David Lewis on How Sales Training Has Adapted to a Virtual Environment

In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing...

Peter Welch on Black Representation Among Dealer Body, ‘Absolutely Room For Improvement’

Homer B. Roberts was the first African-American new car dealer beginning in 1923 according to research conducted by historyofaacardealers.com. Roberts opened the gate for...
APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
Tesla and Chevy

Chevy and Tesla Top the List of Fastest-Selling Cars 

In the race to get cars sold and off the lot, new SUVs and Tesla are leading the pack. iSeeCars published a study revealing...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...