“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so, how can you use community engagement...
When it comes to compliance, significant attention has been paid to the Consumer Financial Protection Bureau (CFPB). And while this is all well and good, the fact is, there are...
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and...
Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a few things about staying strong.
You Have...
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.2 million units to that...
Sometimes you just want some simple ideas to help drum up sales, not an academic thesis on marketing or a lecture on advertising. Here are five simple things you can...
On June 26, Florida Governor Rick Scott signed a bill into law that not only has a large impact on protections for dealers against manufacturers in Florida but could also...
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available...
No matter what we're doing, getting organized is always one thing we never seem to completely achieve, and it's something most all of us could use a little more of. But getting...