BT Irwin

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Freelance Automotive Journalist for CBT News

Three free and simple ways to inspire your dealership staff

According to Gallup, most Americans could not care less about the places where they work. A paycheck is the only reason they go. They...
millennials

Tired of Millennials? Here are three ways to make sure they stay away from...

Let’s be frank: All of this talk about Millennials is getting old, isn’t it? Yes, Millennials are the largest generation (92 million) in American history. Yes,...
customer loyalty

Secrets you should share to delight customers and win their loyalty

The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...
leadership

3 Ways to be a Transparent Leader at Your Dealership

Being transparent may be one of the easiest and most affordable ways to boost your bottom line. If you need someone to convince you...
team morale

Do These 3 Things When Team Morale is Low at Your Dealership

On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for...
TED Talks

Ten TED Talks to give you an edge with customers and employees

When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change,...
custom brand experience

Crafting a Custom Brand Experience at your Dealership

You can learn what you need to know about customer loyalty from a man named Ernesto. He’s not a best-selling author or an Ivy...
Community engagement

3 questions that will turbocharge your community engagement

“Community engagement” is a buzzword in marketing these days, but what does it really mean? Should your dealership do more of it? If so,...
Tommy Gibbsvideo

Veteran Trainer Tommy Gibbs on Improving Used-Car Gross Profit

On today's show, we’re pleased to welcome veteran trainer Tommy Gibbs, President of Tommy Gibbs and Associates, and author of "7 Common Sense Factors...
Jim Hackettvideo

Developing Story: Ford CEO Jim Hackett is Out, Jim Farley Steps In

We have breaking news out of Ford Motor Company. CEO Jim Hackett is stepping down from his position effective October 1st. He will be...
Vince Sheehyvideo

Vince Sheehy Celebrates Sheehy Auto’s Sales and Charitable Initiatives

There are countless lessons to learn during the COVID-19 pandemic. Dealers are learning more in the span of a few months than they might...
mike cavanaughvideo

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees...
social distancing

Keeping Your Service Drive Packed in a World of Social Distancing

As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...