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Stephen Hardy

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Digital Advertising Specialist at Force Marketing At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
social media

Achieving Realistic Social Media Objectives for your Dealership

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...

Turn Down-Time Into a Digital Savvy Sales Team

It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them...
distractions

The Most Common Dealership Workplace Distractions and How to Avoid Them

Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
BDCvideo

How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine,...

With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks...
hiringvideo

7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard...

Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Technology, Transparency, and the A-Z Sales Process

On this week's episode of Kain & Co., David invites Glen Tuscan of Dealer Commitment Service, Inc. to talk about trust and transparency, technology,...