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Stephen Hardy

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Digital Advertising Specialist at Force Marketing At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
social media

Achieving Realistic Social Media Objectives for your Dealership

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...

Turn Down-Time Into a Digital Savvy Sales Team

It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them...
Finlayvideo

Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...

Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the...
video

Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
listing

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...
Wahlbergvideo

Feature Benefit Selling by Mark Wahlberg

Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...

What Sets Your BDC Apart From the Competition?

 On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...

Traits of Great Leadership

On this week's episode of On the Mark, Mark Tewart discusses certain leadership traits that are shared amongst great leaders as well as some...