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Stephen Hardy

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Digital Advertising Specialist at Force Marketing At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
social media

Achieving Realistic Social Media Objectives for your Dealership

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...

Turn Down-Time Into a Digital Savvy Sales Team

It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them...
content

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...
Rory Vadenvideo

Is Your Team Choosing Success At Your Dealership Everyday? – Rory Vaden

Rory Vaden, Co-Founder of Southwestern Consulting, Joins the network to talk about overcoming procrastination and developing good discipline and how mastering a balance in...
successful people

7 Choices Highly Successful People Make Daily

Some consider success the luck of the draw, subject to fate and the constellation they were born under. However, the truth is that success...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.