Stephen Hardy

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Digital Advertising Specialist at Force Marketing At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
social media

Achieving Realistic Social Media Objectives for your Dealership

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many objectives and strategies that are available so clearly defining what, when, how, where, and who we…
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them a whiteboard calendar, some markers, and they are all throwing content ideas into it in the…

Turn Down-Time Into a Digital Savvy Sales Team

It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing on their phone. How can I make them more engaged?…
video

4 innovative ways Policaro Group is combating COVID-19 constraints

Many dealers feared the worst when government-mandated shutdowns went into effect back in April due to COVID-19. However, dealers have had a tremendous amount of success in digital retailing. Today, we speak with Francesco Policaro and Hans Bigler of the…

Fiat Chrysler plans to roll out Ram electric pickup

As electric vehicles continue to grow in popularity, More auto brands are jumping on the trend of building new EV models. The latest addition to the EV race is Fiat Chrysler’s Ram brand. During the company’s third-quarter earnings call, FCA…
holiday

More drivers back to routine as holiday season approaches

At the start of the pandemic, traffic volumes were noticeably lower nationwide with states like Florida reporting a 47.5% decrease in volume in March 2020 compared with March 2019. A recent survey shows that many of the drivers have returned…
Hugh Hathcockvideo

A look inside industry icon Hugh Hathcock’s automotive retail journey

Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry, but do you know how it began? Hathcock has an…
digital marketingvideo

Today’s best digital marketing strategies and practices for car dealers

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…