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Stephen Hardy

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Digital Advertising Specialist at Force Marketing At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
social media

Achieving Realistic Social Media Objectives for your Dealership

With so many social media options and locations, it’s very important that your dealership drives an efficient and concise social strategy. There are many...
video strategy

Turn Down-Time Into A Digital Savvy Sales Team (Part 2 – Video Strategy)

It’s Wednesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. This is because you’ve given them...

Turn Down-Time Into a Digital Savvy Sales Team

It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them...
lateral support

Should You Use Lateral Support as a Service Department Dispatch System?

Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must be designed based on the quality and capabilities of...
Dr. Randy Rossvideo

Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs...

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the...
EV market

Interesting Players in the Race to Dominate the EV Industry

It’s no surprise that electric vehicles (EVs) have become increasingly popular within the past decade. They are appealing to consumers because they can save...
Natasha del Barriovideo

How to Embrace Industry Change and Adapt to the Needs of Your Customers –...

Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
detail bay

How to Turn your Detail Bay into an Alternative Revenue Stream

Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales?...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

The Power of the First Impression

 On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...

April’s Kerrigan Report Reveals Auto Retailers Continue to Grow Despite Flat...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, managing director for Kerrigan Advisors. April's Kerrigan Report tackles higher valuations...