Home Authors Posts by Bud Scannavino

Bud Scannavino

34 POSTS 0 COMMENTS
Bud learned the trade of automotive mechanics after high school, earned the A.S.E. credentials CMAT with L-1, and owned a repair shop. Bud eventually changed careers, earning an MBA from Yale. For a day job, Bud’s career is in financial services. As a freelance writer and advertising consultant, he writes automotive articles, blogs and advertisements. His clients enjoy his explanations of complex technical, management and marketing issues in easy to understand language, along with a touch of wit and humor.
dealership employees

Keeping Your Dealership Employees Safe

The worst time to find out one of your dealership employees has a complaint about discrimination or harassment is when you receive a letter...
Geneva Motor Show

Geneva Motor Show – Industry Takeaways

If you want to have a car show for manufacturers to show off their latest vehicles and cutting-edge technologies, it would be best to...
electric vehicles

Why Are People NOT Buying Electric Vehicles From You?

Shoppers are calling and looking at your electric vehicles. They test drive them, but then seem to lose interest. Your ‘features and benefits’ presentations...
dealership

5 Things That Keep Buyers Out of Your Dealership

Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase...
CSI score

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score

The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give...
service drive

How to Entice More Service Drive Customers with Targeted Messages

You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you...
holiday gifts

Holiday Recognition Gifts for Your Staff

Everybody would like a Rolex watch. But that’s impractical, and even if you gave a Rolex to each staff member, they would want to...
holiday party

Tips to Host a Safe (but Fun) Holiday Party at your Dealership

Alcohol, food, games, gifts, decorations – too many decisions. This was supposed to be fun and easy! Here are some quick tips to make...
toxic personalities

Toxic personalities that negatively affect your dealership

If managers were paid a bonus to lower the turnover rate among their staff, they would pay more attention to getting rid of conflict...
dealership team

Strengthening Your Dealership Team

The word ‘team’ brings out a reaction from people. Most people would be thrilled to play on their favorite NFL or baseball team, become...
EVs

The Evolution of EVs – Where Are We Now?

The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate...
paid searchvideo

How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of...

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
MotorTrendvideo

Chevy Dealer Tim Roberts Discusses MotorTrend’s CPO Program

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
techs

Creating the Perfect Work Environment for Retaining Techs

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...

Creating a Comfortable Environment for Your Customer

On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Thinking Outside the F&I Box

Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...

It’s Time for a New Conversation

If you have an underperformer on your team, chances are you've had the same conversation with them multiple times. It's time for a new...