Home Authors Posts by Bud Scannavino

Bud Scannavino

34 POSTS 0 COMMENTS
Bud learned the trade of automotive mechanics after high school, earned the A.S.E. credentials CMAT with L-1, and owned a repair shop. Bud eventually changed careers, earning an MBA from Yale. For a day job, Bud’s career is in financial services. As a freelance writer and advertising consultant, he writes automotive articles, blogs and advertisements. His clients enjoy his explanations of complex technical, management and marketing issues in easy to understand language, along with a touch of wit and humor.
dealership employees

Keeping Your Dealership Employees Safe

The worst time to find out one of your dealership employees has a complaint about discrimination or harassment is when you receive a letter...
Geneva Motor Show

Geneva Motor Show – Industry Takeaways

If you want to have a car show for manufacturers to show off their latest vehicles and cutting-edge technologies, it would be best to...
electric vehicles

Why Are People NOT Buying Electric Vehicles From You?

Shoppers are calling and looking at your electric vehicles. They test drive them, but then seem to lose interest. Your ‘features and benefits’ presentations...
dealership

5 Things That Keep Buyers Out of Your Dealership

Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase...
CSI score

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score

The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give...
service drive

How to Entice More Service Drive Customers with Targeted Messages

You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you...
holiday gifts

Holiday Recognition Gifts for Your Staff

Everybody would like a Rolex watch. But that’s impractical, and even if you gave a Rolex to each staff member, they would want to...
holiday party

Tips to Host a Safe (but Fun) Holiday Party at your Dealership

Alcohol, food, games, gifts, decorations – too many decisions. This was supposed to be fun and easy! Here are some quick tips to make...
toxic personalities

Toxic personalities that negatively affect your dealership

If managers were paid a bonus to lower the turnover rate among their staff, they would pay more attention to getting rid of conflict...
dealership team

Strengthening Your Dealership Team

The word ‘team’ brings out a reaction from people. Most people would be thrilled to play on their favorite NFL or baseball team, become...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...