Personalized Messages Hit the Targets
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
TSLA345.820-4.43%
GM86.3300.52%
F13.900-0.05%
RIVN16.330-0.41%
CYD39.8200.45%
HMC31.410-0.39%
TM191.840-1.11%
CVNA73.940-1.83%
PAG217.240-2.52%
LAD370.150-1.74%
AN196.570-0.23%
GPI262.630-2.18%
ABG209.890-5.7%
SAH78.0401.03%
TSLA345.820-4.43%
GM86.3300.52%
F13.900-0.05%
RIVN16.330-0.41%
CYD39.8200.45%
HMC31.410-0.39%
TM191.840-1.11%
CVNA73.940-1.83%
PAG217.240-2.52%
LAD370.150-1.74%
AN196.570-0.23%
GPI262.630-2.18%
ABG209.890-5.7%
SAH78.0401.03%
TSLA345.820-4.43%
GM86.3300.52%
F13.900-0.05%
RIVN16.330-0.41%
CYD39.8200.45%
HMC31.410-0.39%
TM191.840-1.11%
CVNA73.940-1.83%
PAG217.240-2.52%
LAD370.150-1.74%
AN196.570-0.23%
GPI262.630-2.18%
ABG209.890-5.7%
SAH78.0401.03%
Articles
A Life and Industry of Opportunities: Winston Pittman Creates an Empire
When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where his dealership was to be located...
Subject Lines that Sell Cars
Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is...
What Will They Say?
On July 17th, 2017 a very good friend of mine and of the automotive industry, Alan Ram, died while piloting one of his private airplanes. On Friday July 21st, my...
Can Small Dealers Offer High-Quality Valet Service Too?
Franchised or not, customer vehicle pick-up and delivery is a growing service. But can small dealers keep up with large dealer groups in convenience?
The 2016 Maintenance & Repair Study by...
SUVs are Giving Niche Luxury Brands a Boost
As the auto industry tries to adjust to selling cars in a declining market, the popularity of SUVs is giving niche luxury brands a boost, according to the latest Luxury...
Resolving Disagreements Among Your Dealership Staff
It is said that medieval monks confined to monasteries developed a great way to resolve conflicts. They didn’t want to waste energy fighting amongst themselves when they had political oppression...
Three Videos for an Effective Lead Follow Up Process
Here is what's called a conundrum: someone calls your dealership or submits a lead on your dealership's website or a third-party auto shopping website. Then...nothing. The shopper will not “re-engage”...
David vs Goliath: How Small Dealers Can Compete with Large Dealer Groups
Acquisitions are announced on a frequent basis. In 2016 alone, Penske Automotive Group added 31 stores to their group. Herb Chambers Companies acquired 23 dealerships under their massive umbrella. Large...
Do These 3 Things When Team Morale is Low at Your Dealership
On July 18, a fire broke out in service department of Buff Whelan Chevrolet in Sterling Heights, Michigan. It quickly spread and raged for four hours. The entire service department...
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