Having a skilled and talented workforce is central to a healthy and profitable dealership.
BY GREG SMITH
Just imagine walking through the doors of your dealership noticing the happy and smiling faces...
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS
Easily the biggest challenge I hear from...
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships without any meaningful online presence are...
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE
When Victoria Rusnak joined her...
It takes more than just ‘showing up’ to be successful.
BY MARK TEWART
Woody Allen said, “Eighty percent of success is just showing up.” If that were the case 80 percent of...
Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS
Anyone who is familiar with what I teach,...
Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps.
BY JENN REID
Consumer credit reports may rarely win a prize for...
Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line.
BY JEFF COWAN
Have you ever watched an older movie and asked, “Why don't they make them...
Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable, necessary evil
BY MICHAEL ROPPO
Smart dealers, leaders and managers know that...