The backbone of sales is prospecting, constantly looking for new sales opportunities. Let’s do some prospecting close to home, in the service department.
If you read our article on ‘Marketing...
Joey Huang’s father was a doctor as is his three siblings, and he was also expected to have a medical career. And, he did — well sort of. Huang actually...
The Rise of “Digital Identities”
We live in a world where the majority of our financial transactions happen online. Consumers can transfer and pay bills through banking apps, and stocks and...
As a dealership, you have a unique opportunity to market to your customers. And it’s sitting right there in your dealership. What could that possibly be you might ask?
We’re talking...
In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer on the service side of the...
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles, this includes switching the vehicle out...
New Technologies Bring Opportunity And Concerns
Do you remember the first iPhone? What were your thoughts the first time you sat down to use the Internet on a personal computer? Each...
A Year of “Playing Catch-Up”
2017 is a year of ups and downs in regards to the auto industry. The previous year saw increases in sales, but 2017 has not seemed...
Brian Allan of Galpin Motors, which includes the world’s top-selling Ford dealership, offers reasons he’s optimistic about the auto-retailing business despite softening sales.
He says it’s easy to get caught up in news...