TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


Articles

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

- August 1, 2015
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single...

The Huge Cox Buyout Of Dealertrack: What It Means To Dealers

- July 9, 2015
Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned purchase of Dealertrack Technologies Inc., approximately...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The Front Line

- July 9, 2015
Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013, Acton Toyota of Littleton in Littleton,...
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait For Customers

- July 1, 2015
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an hour’s drive north of Austin, it...
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

- July 1, 2015
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive industry has changed dramatically since I...
Training Your Dealership Employees

Evaluate The Pros And Cons Of Training Your Dealership Employees Remotely

- July 1, 2015
It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees at dealerships effective (in terms of...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

- July 1, 2015
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...
Fourth Quarter Automotive

Stop Regarding Fourth Quarter Automotive As Hibernation Time

- July 1, 2015
Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you only just hauled out the lawn...
Dealership Video

Effective Dealership Video Is As Close As Your Smartphone

- July 1, 2015
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...


CBT News
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