Electric cars have been a niche market since their arrival. Even as the best-selling electric car to date, the Nissan LEAF sold just 14,006 units in the United States in...
Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are also good personal relationships. It is...
When a dealership decides to change technologies, the transition can be hard on everyone. Those changes seem to be especially difficult, though, for dealership sales professionals. Because their pay is...
Social media has become one of the main ways for businesses to promote their products and services. By following this ātrendā you can grow your brand, not only by the...
Itās not necessary to become a great leader. Those people are very few in number, and it usually takes a huge crisis for their leadership capabilities to emerge. But a...
The automotive industry has been evolving at an astonishing rate since its inception. Due to this ever advancing edge of the field, it is very easy for a shop to...
The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to create an environment where your sales...
Americans are generous by nature. When disaster strikes, we are swift to put aside political differences and competitive rivalries and pitch in to help. Thatās the stuff we are made...
Elgie Bright educates dealership principals and managers of the future.
He heads the automotive marketing and management department at Northwood University in Midland, MI. Many Northwood graduates work in auto-retailing, including...
This article is part of a series onĀ Building a Great Social Media Presence. Read Part 1 - Facebook here.
One of the most effective and complex ways to engage with your...